🛎️ Instagram disrupts hotel marketing, Journey boosts loyalty and RoomMaster unveils AI concierge

Hi there, welcome to RemoteHotelier.

In today’s newsletter:

🌐 Instagram revolutionizes hotel marketing

🤖 Journey launches new loyalty platform for independent hotels

🏨 RoomMaster launches AI concierge for hotels

🤝 + 4 new integrations & partnerships

🗞️ + 9 other news you might like

🌐 Instagram revolutionizes hotel marketing.

Instagram content can now directly compete with traditional web pages in search results. This move redefines hospitality marketing by merging social media with search engines, enabling equal competition for boutique hotels and third parties.

• Basically, this transforms Instagram into a content repository, impacting travel marketing and emphasizing content credibility and consumer interaction. 

• This announcement offers boutique and independent hotels a platform to rival larger brands. Blurring lines between social media and search engines can reshape hotel marketing strategies.

Why this matters: According to this report, 45% of travelers use Instagram for travel inspiration, and nearly 48% have booked a trip based on an Instagram post. Competing with big brands isn’t easy because of the content volume. But the Instagram cake is huge and smaller hotels can get a profitable slice by producing frequent and polished content.

🤖 Journey launches new loyalty platform for independent hotels.

Journey's new AI-powered loyalty platform modernizes independent operators guest management.

• The system integrates existing frameworks for real-time personalization and unique guest rewards, assisting in guest interactions and operations. 

• Over 1,300 properties have signed up, highlighting its growing influence in modernizing loyalty management.

• This platform empowers smaller operators to compete with major chains, diversifying the hospitality market landscape. 

Why this matters: Journey's platform is interesting for independent hotels, offering them powerful tools that boost guest loyalty. This could be useful for smaller operators looking to attract more direct bookings.

 🏨 RoomMaster launches AI concierge for hotels.

RoomMaster introduced Sadie AI, a virtual hotel concierge for 24/7 guest engagement.

• RoomMaster's technology aids in optimizing human resources and enhancing conversion rates by confirming bookings. 

• This virtual concierge offers multilingual support and seamless integration with existing property management systems.

• By automating routine interactions, hotels can focus on providing personalized guest services to improve satisfaction.

• Sadie AI, the name of this tool, sets new industry standards for guest interaction and operational efficiency in the hospitality sector.

• As a reminder, RoomMaster isn’t the only PMS investing in AI, as we saw a two weeks ago.

Why this matters: Sadie AI addresses the staffing challenges hotels face, especially during off-hours, by ensuring no missed opportunities for bookings. It streamlines operations and enhances guest satisfaction, crucial for independent hoteliers aiming to stay competitive.

📢 Thinking about switching your cloud PMS?

We’ve put together a free, simple comparison sheet with the top 30+ cloud PMS. You can see the best options at a glance and save yourself hours of research.

• Identify the best fit for your hotel’s needs.

• Delivered as a Google Sheet for easy viewing and filtering.

• Instantly see how leading PMS solutions compare.

 💤 Equinox and White Mirror launch innovative sleep labs. 

Equinox Hotels partners with White Mirror to enhance guest wellness with sleep labs. These rooms use innovative technology and science to enhance sleep quality and guest recovery.

 🏨 Smart Hotel Manager and Remington Hospitality collaborate on safety. 

Smart Hotel Manager partners with Remington Hospitality to enhance the Live Safety platform, integrating real-time multilingual safety protocols to improve hotel emergency responses and training, setting new industry standards.

🛌 Wilding Hotels enhance experiences with Volo tablets.

Wilding Hotels uses Volo in-room tablets to enhance guest experience and sustainability. This reduces paper waste and improves service through real-time updates and personalized recommendations.

🏨 Duetto and Hotels Network partnership boosts direct bookings.

Duetto's partnership with The Hotels Network enhances hotel direct bookings by integrating dynamic pricing with real-time data. This boosts engagement, revenue, and marketing efficiency, showcasing innovative, data-driven hospitality solutions.

Other news & articles you might like

• Pursuit Attractions acquires Costa Rica resort for $111 million.

• Shiji announces IPORT integration.

• Pandox and Eiendomsspar acquire Dalata for €1.4 billion.

• Zara’s owner acquires Paris hotel for $113 million.

• LVMH sells hotel to Tinder founder.

• ActivumSG expands with German serviced apartment acquisition.

• Marriott expands in South Asia with seven hotels.

• Dusit International unveils ninth hotel brand.

• Hilton expands with Tapestry Collection in Saudi Arabia.

That’s a wrap for today, thank you for reading.

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See you next week!
Jose