EDITION #65
Welcome to RemoteHotelier!
In today’s newsletter:
🤔 What do hoteliers consider the most important AI applications?
🤖 Oracle presents its new AI features for OPERA Cloud
🏨 Marriott launches Ask Bonvoy, a conversational AI trip planner
🤝 + 5 new deals & partnerships
🔌 + 3 new integrations
🆕 + 3 new product updates
💼 + 4 new jobs in hotel tech
🤔 What do hoteliers consider the most important AI applications?
Source: Max Starkov’s LinkedIn
I came across this chart on LinkedIn and from all the data, a couple of numbers got my attention: only 38% of hoteliers plan to use AI for sentiment analysis and guest review processing, while 54% are prioritizing upselling and recommendations.
That seems a little bit like starting the house from the roof. Reviews are one of the main tools driving booking decisions. If you don't know well what guests actually think, it's hard to know what to sell them in the first place.
I get it though… there are a bunch of nuances on these numbers. That’s why I thought it was convenient to share it with you. I’m sure this single image can generate a ton of different points of view.
🤖 Oracle presents its new AI features for OPERA Cloud
Oracle launches OPERA Cloud Assistant, a set of AI features built directly into OPERA Cloud to help hotel staff with tasks like room assignments, rate descriptions, translations, and daily operational questions.
The assistant is embedded natively inside existing OPERA Cloud workflows, so hotels don't need new systems or separate logins to access the new capabilities.
AI room assignment analyzes guest preferences and stay history to recommend the best room match for each arrival.
A natural language assistant answers staff questions in real time, in the employee's preferred language, to reduce dependence on managers during peak periods.
AI-generated rate descriptions create standardized content from existing rate data to improve consistency across distribution channels.
Wyndham, which currently runs more than 2,100 properties on OPERA Cloud, is one of the named early adopters.
Legit question: do you think Oracle feels threatened? Because this isn't a startup launching AI features. This is the most widely used PMS in the world backed by one of the most powerful engines. It really seems like a defensive move as much as an offensive one.
Oracle's track record with innovation is mixed (to say the least). But this is a good first step to make hotels smarter.
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🏨 Marriott launches Ask Bonvoy, a conversational AI trip planner
Marriott presents the beta version of Ask Bonvoy, a conversational AI search tool that lets guests describe what they're looking for in natural language and get property suggestions from Marriott's hotel portfolio.
The tool is available on Marriott.com and in the Marriott Bonvoy iOS and Android apps for a subset of members during the beta phase.
Ask Bonvoy uses Marriott's own data rather than open web content, so results are grounded in verified property information only.
Guests can search using conversational prompts like travel purpose, preferred amenities, or destination vibes rather than dates and filters.
A full global rollout is planned for later in 2026 once the beta feedback loop has been completed.
Instead of building one more ChatGPT wrapper, Marriott is investing in creating their own AI tool. It honestly seems like a great spin. Who’s going to make better recommendations of your own hotels than yourself?
This certainly could be a strong loyalty tool. What we won’t know though is how much it'll cost to Marriott to keep this engine running.
RESOURCES
📍 Next Event: HITEC San Antonio (15–18 June).
📅 See the full hotel tech event calendar.
💼 Check which hotel tech companies offer remote jobs.
💻 Get your PMS comparison spreadsheet.
💸 Get your RMS comparison spreadsheet.
DEALS & PARTNERSHIPS
🤝 Journey raises $15 million: to expand its loyalty and guest engagement network for independent hotels.
The platform now covers more than 2,500 properties worldwide, and the money will likely go toward growing that network and building out its personalization and direct booking tools.
🤝 Big week for Journey: Cloudbeds and Journey partner to give independent hotels access to Journey's AI loyalty engine.
🤝 Onwards and upwards: Cloudbeds also announces a partnership with RateTiger to give hotel customers access to hundreds of OTAs and GDS.
🤝 RealTime Reservation is acquiring STAY: a guest experience platform for hotels and resorts. The combination brings together RTR's ancillary booking tools with STAY's mobile ordering, digital menus, and guest request features under one roof.
🤝 American Express buys TheFork from Tripadvisor for $700M: to grow its dining offering in Europe, where TheFork provides reservation and restaurant management capabilities for more than 50,000 restaurants across 11 countries.
NEW INTEGRATIONS
🔌 dailypoint introduces MCP support and a Zapier integration: letting hotel teams access guest data and profiles directly inside AI assistants like ChatGPT, Claude, and Gemini, and connect dailypoint to other apps.
A practical step toward making guest intelligence usable without custom development work.
🔌 Duetto integrates with RateGain: enabling rate distribution, with automated restriction controls at every granularity level.
🔌 Cloudbeds and Tripleseat launch a two-way integration: connecting Tripleseat's event sales platform with Cloudbeds new Groups & Events module.
PRODUCT UPDATES
🆕 Canary Technologies launches its Agentic Sales Coordinator: an AI tool that handles hotel group and event sales workflows from first inquiry to confirmed booking.
It's designed to qualify leads, reduce admin work, and free up sales teams to focus on closing.
🆕 Cendyn launches Wayfinder: a GEO analytics and LLM monitoring tool built into its CMS that tracks how hotels appear across AI search platforms like ChatGPT, Gemini, and Perplexity. It detects when AI models serve incorrect information about a property and flags it so marketing teams can act before it affects bookings.
🆕 Climber RMS by Revenue Analytics launches in North America: bringing AI dynamic pricing to independent hotels, boutique properties, and regional chains that haven't had access to affordable revenue management tools. The system publishes rates up to 24 times a day and is built specifically for lean teams without dedicated revenue staff.
JOB BOARD
💼 VP Accounting | Remote (based in the United States) | Duetto.
💼 Sales Manager | Remote (based in the United States) | Cloudbeds.
💼 Sales Director | Remote (based in the UK) | Mews.
💼 Head of UX | Remote (based in Spain) | RoomPriceGenie.
That’s all for today, thank you for reading. If this was helpful, share it with someone who'd find it useful too:
See you next week!
Jose